=LDR  00000nam  2200000   4500
=001  INLIS000000000002427
=005  20150210093818.0
=006  a           ||| | 
=008  181109|                      ||| |      
=020  ##$$a 978-979-769-453-1
=035  ##$$a 0010-021500000000095
=040  ##$$a KSPDBAN
=041  ##$$a ind
=043  ##$$a a-io---
=082   #$$a 659.107 2 $2 [22]
=090  ##$$a 659.107 2 Dav p
=100   #$$a DAVIS, Joel J
=245    $$a Penelitian periklanan : $b teori dan praktik / $c Joel J. Davis ; penerjemah, Ellys Tjo.
=250  ##$$a Cet.1
=260  ##$$a Jakarta : $b Rajawali Pers, $c 2013.
=300  ##$$a xxxvi, 887 hlm. : $b ilus. ; $c 24 cm.
=500  ##$$a Indeks
=650  # $$a Iklan-penelitian
=700   #$$a Ellys Tjo
=850  ##$$a KSPDBAN
=990  ##$$a 2809-2814/BPAD/UM/8.2014